The first episode just premiered last Friday 15 January, on Antena 3 leading the ratings with an audience share of 22.4% and almost 3.4 million viewers, with a 41% greater than the channel’s average during the day.
The format produced by 7yacción was 7 percentage points ahead of its nearest competitor, ‘Got Talent’, which received 15% during the same time slot. and was the second-best debut in terms of audience share and viewers of the 2019/20 season after ‘Mask Singer’ declared Onza Distribution.
Right before Natpe Miami (January 19-22, 2021) Onza Distribution has closed a deal with 7 y Acción for the international sales rights to The Celeb Challenge. The programme takes the challenges Pilar Rubio faces on El Hormiguero and converts them into a competitive and entertaining format.
Every week, the eight celebrities that form part of the adventure will face challenges that will put their physical and mental limits to the test. Each programme will have a winner who will donate 6,000 euros to a charity, and a grand prize of 30,000 euros and a car will go to the season’s champion. The programme is recorded on a 1000 m2 television set.
Carlos Garde, director of Onza Distribution, says that The Celeb Challenge is a programme with high-value production and spectacular universal content that attracts all sectors of the public. The first audience stats have further proven the success of the format. We’re sure that the production is easily adaptable for television anywhere in the world and that this is the type of show channels are looking for”.
