Rabbit’s new original series Flea Market Challenge aired its first ever episode last night (Tuesday 8th December) at 9pm on MTV3 Finland. The results have just come in, and not only was the show the slot winner, it was also the most viewed programme of the whole night! 435,000 Total Viewers tuned in, which equalled a whopping 25.3% Total Share. In the Key Demo of 10-54 year-olds, the result was equally impressive with a 24.7% Share.
Flea Market Challenge is a fun and exciting game show, where 3 ordinary people compete against each other to see who is the best seller! Each contestant is allowed to bring a maximum of 300 personal items. They all will then have 3 hours to simultaneously sell at a local flea market. In the end, whoever has made most cash from sales, gets the money from all the players!
Flea Market Challenge is a Rabbit Films original format that was launched at the MIPCOM 2020 TV Festival. It has already been optioned in several international territories prior to its original versions premiere. The first season consists of 12 x 60 min episodes, where each episode always features 3 new contestants at a new flea market.