ITV Studios’ newest competition format Pretty Small
had a huge opening night yesterday on SBS6 in the Netherlands. The inventive miniature building competition succeeded to draw the attention of the Dutch audience right away. The show received a 22.9% market share in the key demo (25-59), which was 112% above SBS’s slot average, and was the winner in its time slot yesterday evening. Promising results for a completely new format.
Pretty Small is a huge competition for tiny creations! The country’s best miniature model-makers compete against each other to create miniature model masterpieces. From little landmarks to a pet art-gallery and fully-functioning model villages, their creativity and craft will be tested to the max!
Pretty Small is created by ITV Studios Netherlands and distributed internationally by ITV studios.
photo @William Rutten