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Keep The Safe and The Flat selected as two of the most innovative entertainment formats at Fresh TV MIP Cancun

Keep The Safe and The Flat selected as two of the most innovative entertainment formats at Fresh TV MIP Cancun

Keep the Safe (La Casa Fuerte), an original format created and produced by Mediaset España and Bulldog TV, and The Flat (Solo/Sola), a reality show entirely developed and produced by Mediaset España for its SVOD platform Mitele PLUS, were selected by The Wit during its Fresh TV Formats conference in the inaugural day of Mip Cancun Online+.

Both formats, distinguished as two of the most innovative formats this year, are worldwide distributed by Mediterraneo Mediaset España Group.

Mediaset España gathers four entertainment shows internationally distinguished in The Wit Fresh TV Formats conferences in 2020, including the game show Don’t Delete it (No lo borres) and the program Locked up in my show (Encerrado en mi programa).

Keep the Safe (La Casa Fuerte) is a reality show with seven celebrity couples divided in two opposing groups Residents and Thieves, who will live in the same villa but under very different conditions. Residents have the privilege of sleeping in a luxury room and they have to participate in daily activities to accumulate money they shall keep in the safe of their room. The Thieves live in much more basic conditions in a tent, lacking of all type of amenities and have only one goal: to successfully expel their rivals from their room and take possession of their safe!

This innovative reality is now celebrating the successful release of its second edition with 3 PT nights in our main channel Telecinco, after overpassing all the expectations during the first season released back in July. Second season included new innovative mechanics and brings lot of surprises that will leave nobody indifferent, for instance in this edition one of the contestants from a couple could be expelled and a new celebrity will enter in the show.

After outstanding at MIPCOM Online+, The Flat (Solo/Sola) has been re-selected in an international market as one of the greatest entertainment trends this year. It’s the first 24/7 live reality show created and conceived for Mediaset España SVOD platform Mitele PLUS.

This original reality show, especially remarkable because of its transversality and digital interaction with the audience, propose a unique experience to a celebrity who is enclosed alone in a flat until they reach their objective.
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