Format

Nippon TV announced today that its primetime mega hit non-scripted game show Mute it! won Best TV Format Adaptation (Non-scripted) at its first ContentAsia Awards ever held on August 28, 2020 in Singapore. The inaugural awards ceremony was live streamed from the virtual ContentAsia Awards Theatre, a unique attempt to highlight the great demand for screen-based content in this pandemic moment.

This simple and unique show where the winner is the one who makes it to the end of the giant stage without making a sound, is a show that can be produced even in these difficult times. Nippon TV produced a new episode in August with preventive measures and the show aired on prime time with remarkable ratings from the young demographic.

The silent games in this format keeps evolving each time it is produced, making the challenges more difficult heart beating to watch. The show has a tremendous following in Japan, especially among children, teenagers, and their family watching the show together, all holding their breath and trying not to make a sound even though they are watching the show on TV. This title is now available as a non-scripted format as well as a finished series.

“Thank you ContentAsia for this honor on your first ever awards. We would like to bring a new kind of joy and “tranquility” from Nippon TV to the international content industry with this format,” commented Mr. Atsushi Sogo, President of International Business Development for Nippon TV.