Format

Armoza launches cost-effective game show solution that fits the needs of the time

Armoza launches cost-effective game show solution that fits the needs of the time
Armoza Formats, part of ITV Studios, has announced the international launch of Beat the Grid, a new interactive game show created in partnership with Gamechanger. Needing only a small crew and set, something everyone is looking for in the current climate, this thrilling and unique format uses cutting edge CGI-technology to turn a simple set into a big shiny floor format with maximum cost-effectiveness. 

From Armoza Formats and Gamechanger, this game show brings a giant battle-of-minds to life as one contestant fights against millions of viewers to Beat the Grid (30’)! In each round, the contestant must find the answers to a question on a giant grid – some are right, some are wrong. Contestants must find a minimum number of correct answers in order to beat each grid. From 1x1 until 6x6, the grid keeps getting bigger – and so does the potential cash prize because the more correct answers you find, the more money you win! But they aren’t the only ones playing… after 10 seconds, viewers playing from home can join in for a chance to take their answer and take the money. Can the contestant answer faster than the viewers at home or will the viewers be the ones to BEAT THE GRID?

Nimrod Harel, Co-Founder & CEO of Gamechanger, “We have seen a shift in the TV industry: budgets are getting smaller but the need for an expensive look is in higher demand so we have developed a technology that overcomes this. Our partnership with Armoza Formats was so natural; they immediately understood our strive to change the game and embraced it, taking ‘Beat the Grid’, our first collaboration, to the next level.”

Michal Itzhaki, Head of Content Partnerships at Armoza Formats, “We are thrilled to launch this innovative show which is a result of our creative collaboration with our talented partners at Gamechanger. By combining our knowledge of the international industry with the unique technology and creativity of Gamechanger, we created a highly entertaining game show for a fraction of the cost – something that is greatly needed in these times.”
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