Markets

TV France International speeds up optimization of its digital tools to overcome the cancellation of upcoming markets

TV France International speeds up optimization of its digital tools to overcome the cancellation of upcoming markets
“For export professionals like ourselves, whose business is based on meetings, exchanges and international travel, the cancellation of the audiovisual sector’s next big events – Séries Mania, MIPTV, MIPDoc, MIPFormats and South Korea’s Busan Content Market – forces us to adapt our way of working,” said Sarah Hemar, Executive Director of TV France International.

“At TV France, we will support professionals as much as possible during this difficult time, in particular through our digital tools, which we continue to develop: our digital platform, Screenopsis, is a true online window for French production along with its app, LEGuide. Mobile access was launched last September at Le Rendez-Vous Biarritz 2019,” she explained.

TV France International is reinforcing its screening rooms, which are set up during the events it attends with its members. Operated within Screenopsis and entirely dedicated to buyers, each screening room is curated according to the market in question and allows users to screen the best recent French content on demand.
For Séries Mania, five series chosen to be shown to foreign buyers as part of Coming Next from France (Algiers Confidentiel, Voltaire in Love, Derby Girl, Stalk and Stratum), will be available on the SERIES MANIA DIGITAL FORUM. This experimental online platform will be available to registered visitors to the Forum from March 25 to April 7.

For MIPTV, the 43 companies that should have attended the market as part of the TVFI stand will now be able to showcase 10 programs within the screening room as opposed to the four originally planned. The MIPTV screening room has also been opened up to TV France members attending MIPTV but not represented on our stand. That makes a total of 68 companies showcasing online.
Each of these initiatives as well as those yet to come will be the subject of dedicated communication. They will also be pushed by notifications from Screenopsis and LEGuide, reaching TV France’s database of several thousand international TV content buyers.

“We are lucky to have a powerful online screening platform and a new app that has met with rapid uptake among our buyers. We have nearly 2,000 users to date and a total of 12,000 page views. As a result, we can continue our work promoting French audiovisual content and supporting the work of exporters,” added Sarah Hemar.
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