US home and lifestyle network HGTV and parent company Discovery have invested in an online shopping platform created by the stars of HGTV’s Property Brothers.
Property Brothers is a real estate and home renovation series through which twin brothers Drew and Jonathan Scott help families find, buy and transform houses into their dream homes. In 2018 the brothers launched Casaza.com, an interiors and homewares shopping site. HGTV and Discovery have now invested in the platform and entered into a deal through which the site will feature specially curated collections designed to appeal to HGTV viewers.
The news comes after HGTV and Discovery signed a multi-year talent deal extension with the brothers in December.