Industry

Mediaset España Comunicación S.A., a member of Mediaset Group, announced that it has secured a stake of 5.5% of the share capital of P7S1. Together with a stake already held by Mediaset Group, Mediaset has now secured a total of 15.1% of the share capital of P7S1.

The acquisition of an additional stake in P7S1, the industry leader in Germany, Europe's largest media market, continues Mediaset's strategy to build a pan-European portfolio with access to major markets. On 7 June 2019, Mediaset had announced the creation of MEDIAFOREUROPE (MFE), owning stakes in leading European media groups.

Mediaset firmly believes in the future of the European media industry. The transaction marks another important step in creating an independent European TV, content and digital powerhouse, thereby improving Europe's competitive position in the global marketplace. Scale is becoming a crucial strategic factor. Mediaset is convinced that there has to be a pan-European answer to increasing competition and technological challenges ahead.

Economies of scale will allow all European broadcasters to compete on an equal footing by leveraging their respective leadership positions in linear and non-linear entertainment, content, tech and data. Going forward, pan-European structures will help create the necessary scale to be more attractive for advertising, invest in cutting edge technology and focus on competitive content production as well as on a broader digital and on-demand offering.

P7S1 has significant growth potential and Mediaset is pleased to have the opportunity to further strengthen its position as a major shareholder. Mediaset is convinced that its investment in P7S1 will allow to strengthen its ties with the company even further on its path to unlocking substantial value in the German and European markets.