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Mediaset unveils its latest programming schedule in Portofino

Mediaset unveils its latest programming schedule in Portofino
Mediaset unveiled its latest programming schedule in Portofino. Pier Sivlio Berlusconi, the oldest son of the company's founder talked about the cross-media sistem of the group, the new european challenges and the leadership of the group in Italy. Flagship Canale 5 is still leader in the free tv generalistic offer of entertainment.
Regarding the european strategy, after the latest creation of a pan-european television hub MediaForEurope based in Netherlands - "this will create value and development, I can see a lot of synergies in term of building a unique technological platform to collect data from users and possibly a unique advertising platform"- Berlusconi said.
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