CEETV and TVBIZZ are very pleased with the launch of the inaugural PITCH&PLAY FORMATCASE a brand-new online screening event, that enjoyed strong interest from international distributors and buyers in the days leading up to MIPTV 2019.
PITCH&PLAY FORMATCASE was held right before MIPTV 2019 providing format creators and distributors an excellent opportunity to promote their new titles to thousands of buyers ahead of the market. Access to the PITCH&PLAY FORMATCASE online event was free for all CEETV and TVBIZZ subscribers and also to anyone from the industry who registered on www.pitchplay.tv. The event's newsletters showcasing the formats reached over 10.000 TV professionals and generated over 2.500 video plays. On social media, the formats presented by PITCH&PLAY FORMATCASE got over 6.000 impressions. The Top 5 most-screened shows included ITV Studios' Catchpoint, Red Arrow Studios International's Next Exit: Love, Vivendi Entertainment's The Secret Song, Global Agency's The Villa and Magnify Media's Fittest Family.
"The inaugural PITCH&PLAY FORMATCASE was able to attract the interest of both major international distributors and buyers and we are already seeing some fresh deals for the formats that took part in the FORMATCASE which we will continue to organize in the future. Furthermore, the pitchplay.tv platform remains open for content creators and distributors willing to present their shows to the international TV industry," says Georgi R. Chakarov, CEO of TVBIZZ Group.
"We invite companies to join pitchplay.tv and add their new shows to the video platform. Through our regular newsletters we will be promoting the latest entries on PITCH&PLAY to the international TV community helping great new ideas reach the widest possible audience," Stanislav Kimchev, SVP Global Sales, adds.