The tour took delegates to Hacienda La Quinta Roja, a historic banana plantation in San Pedro de Daute, near Garachico, on the northern coast of Tenerife. Surrounded by lush plantations, traditional Canarian architecture and spectacular Atlantic Ocean views, the estate provided an example of the island's extraordinary variety of natural and historical locations.
The property dates back to the 17th century, when it was known for sugar cane cultivation, later replaced by vineyards and eventually bananas, which became its principal crop during the 20th century. Its historical character and rural landscape make it an interesting setting for film, television and advertising productions.
During the visit, Concha Díaz Ferrer, representing the Tenerife Film Commission, explained how the Canary Islands have become an increasingly important destination for international audiovisual productions, combining natural advantages with a well-established network of professional services and financial incentives.
Tenerife's greatest competitive advantage is its remarkable diversity of landscapes within a relatively small geographical area. From volcanic scenery around Mount Teide to subtropical forests, black and golden sand beaches, colonial towns and modern urban architecture, the island can recreate a wide variety of international settings.
With more than 3,000 hours of sunshine annually and an average temperature of 23°C, Tenerife also offers excellent year-round filming conditions.
Another major attraction is the Canary Islands' audiovisual tax incentive system, offering deductions of up to 54% for qualifying productions, alongside a reduced 4% corporate tax rate for eligible companies established within the Canary Islands Special Zone (ZEC).
These advantages are supported by an expanding local production infrastructure, experienced crews and the assistance provided by the Tenerife Film Commission in location scouting, permits, logistics and connections with local service providers.
According to the Tenerife Film Commission's latest figures, the island hosted 166 audiovisual productions in 2025, generating an economic impact of €117 million and employment for 4,249 technical and artistic professionals.
Tenerife has already attracted major international productions, including The Lord of the Rings: The Rings of Power, Foundation, Money Heist, The Wheel of Time, Wonder Woman 1984 and Fast & Furious 6.
The island is also developing a growing ecosystem of animation, VFX and post-production studios, strengthening its position beyond traditional location-based filming.
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With more than 3,000 hours of sunshine annually and an average temperature of 23°C, Tenerife also offers excellent year-round filming conditions.
Another major attraction is the Canary Islands' audiovisual tax incentive system, offering deductions of up to 54% for qualifying productions, alongside a reduced 4% corporate tax rate for eligible companies established within the Canary Islands Special Zone (ZEC).
These advantages are supported by an expanding local production infrastructure, experienced crews and the assistance provided by the Tenerife Film Commission in location scouting, permits, logistics and connections with local service providers.
According to the Tenerife Film Commission's latest figures, the island hosted 166 audiovisual productions in 2025, generating an economic impact of €117 million and employment for 4,249 technical and artistic professionals.
Tenerife has already attracted major international productions, including The Lord of the Rings: The Rings of Power, Foundation, Money Heist, The Wheel of Time, Wonder Woman 1984 and Fast & Furious 6.
The island is also developing a growing ecosystem of animation, VFX and post-production studios, strengthening its position beyond traditional location-based filming.
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