The offering will include TVING original productions and more than 13 new titles scheduled for release during 2026, alongside over 20 titles from CJ ENM’s existing content library. The catalogue is expected to grow throughout the partnership. Among the titles included in the line-up are the recently premiered romantic comedy My Bias, My Boss, as well as The Legend of Kitchen Soldier, Filing for Love, The Judge Returns and Our Universe. Selected titles will be available with Arabic dubbing and subtitles. All new titles will also be available for simulcast on the MBC Shahid app, enabling viewers across MENA to follow Korean series alongside their release in South Korea. The agreement will also extend Korean programming to MBC’s linear television offering. CJ ENM titles will be introduced exclusively on MBC4 for a specified period, with the broadcast schedule to be announced at a later date.
Tareq Alibrahim, Director of MBC1, MBC DRAMA, and MBC SHAHID Content said: “This partnership brings together two companies with a shared ambition: to take great local storytelling to audiences far beyond its home market. CJ ENM has played a defining role in taking Korean entertainment global, while MBC GROUP has built an unparalleled connection with audiences across MENA. Together, we see significant long-term opportunities across content, streaming and entertainment.” Alibrahim added: “The launch of a dedicated TVING space on MBC SHAHID, together with Korean content across our television channels, strengthens the breadth and quality of entertainment we can offer Arab audiences. It also reflects our broader strategy of building partnerships with leading international media companies and strengthening MBC GROUP’s position as a gateway between global content and audiences across the region.”
Sebastian Kim, Vice President and Head of Content Distribution Business Unit of CJ ENM, said: “Expanding our collaboration this year to launch a dedicated TVING branded space, following our content supply agreement last year, is a meaningful achievement that once again underscores the competitiveness and growth potential of Korean content in the Middle East. Through the dedicated TVING brand hub on MBC SHAHID, we are making it easier and more convenient for viewers across the Middle East to access and enjoy premium K-content.”
The partnership reflects the continued expansion of Korean entertainment across international markets, with MBC Group and CJ ENM combining streaming and broadcast distribution to broaden access to Korean series in MENA. The companies also see the agreement as a foundation for further long-term collaboration across content, entertainment and production.
Tareq Alibrahim, Director of MBC1, MBC DRAMA, and MBC SHAHID Content said: “This partnership brings together two companies with a shared ambition: to take great local storytelling to audiences far beyond its home market. CJ ENM has played a defining role in taking Korean entertainment global, while MBC GROUP has built an unparalleled connection with audiences across MENA. Together, we see significant long-term opportunities across content, streaming and entertainment.” Alibrahim added: “The launch of a dedicated TVING space on MBC SHAHID, together with Korean content across our television channels, strengthens the breadth and quality of entertainment we can offer Arab audiences. It also reflects our broader strategy of building partnerships with leading international media companies and strengthening MBC GROUP’s position as a gateway between global content and audiences across the region.”
Sebastian Kim, Vice President and Head of Content Distribution Business Unit of CJ ENM, said: “Expanding our collaboration this year to launch a dedicated TVING branded space, following our content supply agreement last year, is a meaningful achievement that once again underscores the competitiveness and growth potential of Korean content in the Middle East. Through the dedicated TVING brand hub on MBC SHAHID, we are making it easier and more convenient for viewers across the Middle East to access and enjoy premium K-content.”
The partnership reflects the continued expansion of Korean entertainment across international markets, with MBC Group and CJ ENM combining streaming and broadcast distribution to broaden access to Korean series in MENA. The companies also see the agreement as a foundation for further long-term collaboration across content, entertainment and production.
