Industry

On the night of October 11, Globo gathered industry partners and executives in Cannes to announce a series of commercial agreements and strategic partnerships aimed at expanding its portfolio across international markets. Hosted by TV Globo journalist Cecília Malan alongside Angela Colla, Head of International Business, and Rodrigo Nascimento, Head of Business Development - EMEA, the presentation combined new business announcements, content highlights available to international buyers, and opportunities for collaboration involving finished content licensing and scripted and unscripted formats. The event opened with a focus on Super Dramas, highlighting the telenovelas Anything Goes, a remake of a classic that captivated Brazil, and Three Graces, a production that became the most commented-on title in Globo's history on social media. The segment also celebrated the launch of To Love Is To Care, a super-production currently airing in Brazilian prime time.

“The stories that break through are not always the loudest. They are the ones that become relevant in people's lives. And that is what we want to talk about tonight: not just the stories themselves, but what makes them resonate so deeply that they continue touching the public way beyond the screen”, commented Angela. “A plot can bring you into a story. But aspects such as strong characters, emotional investment, aspirational and authentic journeys, contemporary tensions, real moral dilemmas and complex relationships are what keep you there. They drive conversations”, she added.
During the presentation, Cecília Malan also highlighted that Globo will receive the 2026 MIPCOM Recognition for SDG Impact award on Wednesday, October 14. Presented in partnership with the United Nations (UN), the distinction recognizes the impact of the company's productions on social causes.

The Globoplay Original series lineup was another key focus, with Rodrigo and Angela showcasing titles across different genres, including The Playoffs, Emergency 53 and Blood Red - Under the Moonlight. Angela emphasized the platform's role in addressing diverse audience interests through a broad range of original productions. “We believe scale is not only about reaching everyone with the same story. It is also about understanding different audience needs and creating stories that speak directly to them. That is where our streaming platform Globoplay and its original series play a fundamental role. They explore distinct genres and viewers expectations, while applying the same storytelling expertise and production quality behind every project, no matter if it’s a thriller, a drama, a comedy or a true crime story”, she explained.

One of the evening's major announcements was the acquisition by the BBC of the first season of Globoplay Original series Blood Red - Under the Moonlight for the UK market, where it will be available on BBC iPlayer and BBC Three. The deal marks the first time a Globoplay Original series has been licensed to the BBC. “The BBC acquisition is another example of how understanding audiences helps stories travel further. And helping our partners find that audience connection is at the heart of what we do. And our work does not stop when the finished content is delivered. Together, we follow performance, share insights and work with partners to unlock each title's full potential, from launch strategy to audience engagement”, stated Angela.

The international expansion of Globo's telenovela formats also took center stage, with the company highlighting its longstanding partnership with Portuguese broadcaster SIC. Rodrigo welcomed Vanessa Tierno, SIC's Director of TV Business, to celebrate the next phase of the collaboration. Following the success of the Portuguese adaptation of Pages Of Life, SIC is now developing a local version of Brazil Avenue. Commenting on the adaptation model, Rodrigo emphasized the importance of preserving the emotional core of a story while reimagining it for a new market. “A successful adaptation is not about recreating every detail. It is about identifying the emotional truths that made a story resonate in a specific territory, and reimagining them for a new audience and culture. That is why the strongest formats continue to travel. Not because they stay the same, but because they remain meaningful wherever they go”, he commented.

Globo's business relationship with Turkey also entered a new phase with the renewal of its partnership with production company Ay Yapım to develop The Life She Built, an adaptation of the telenovela Looks and Essence, directed by Hilal Saral. The announcement was celebrated on stage alongside Kerem Çatay, CEO of Ay Yapım, reinforcing a partnership that continues to expand the international presence of Globo's formats. The deal follows the international success of Leyla, the Turkish adaptation of Brazil Avenue, which has already been sold to more than 100 countries and received an International Emmy nomination.
Globo's international scripted formats strategy is also gaining ground in Greece through its partnership with Alpha TV. During the event, Christos Kompos, Programming Director at the Greek broadcaster, highlighted the development of a local adaptation of the drama series The Others, whose first international version is already in production by Primavisione. The companies are also moving forward with an adaptation of All The Flowers, which will be produced by Primavisione and broadcast by Alpha TV. The two projects strengthen a strategic collaboration focused on bringing local versions of Brazilian stories to Greek audiences.

To close the presentation, Globo invited the international market to follow the next steps of Brazil Avenue 2, the sequel to one of the most internationally successful telenovelas in the company's history. Already announced to the market, the production is scheduled to premiere in Brazil in January 2027, continuing the legacy of one of Globo's titles with the widest international reach and circulation. Angela concluded the evening by reflecting on the power of stories to cross borders and remain meaningful to audiences over time. “I truly believe a story matters when people recognize something of themselves in it. And when that connection is real, it doesn't stop when the episode ends. It grows across episodes, platforms, communities, countries and generations, becoming part of people’s lives”, she concluded.