Format

Global Agency hosted an exclusive world premiere of its new singing competition format, The Greatest Duo, at the Olympia Cinema in Cannes on Sunday evening, bringing together around 100 international buyers, journalists and friends for a special presentation ahead of MIPCOM.

The evening, hosted by Izzet Pinto, Founder and CEO of Global Agency, was much more than a traditional format launch. It was also a personal and emotional celebration of a remarkable journey that began 20 years ago, when Pinto first entered the international television business.

In a particularly touching moment, Pinto looked back on his early days, recalling how, at the beginning of his career, he knew very little about the international formats business. Two decades later, he has become one of the industry's most recognised and influential figures, building Global Agency into a leading international distribution company.

For Formatbiz, the moment was especially meaningful. Having followed Pinto's journey from the very beginning, Formatbiz had the honour and pleasure of being among the first to establish a friendship with Izzet, long before Global Agency became the international success story it is today.

One of the most emotional moments of the evening came when Pinto paid tribute to his beloved sister, Gila, who sadly passed away one year ago. He recalled the love, passion and dedication with which she supported Global Agency, working alongside her brother and playing an important role in the company's growth. Her memory remains very much alive in the hearts of those who knew her and appreciated her extraordinary commitment to the business.

But the emotional tribute soon gave way to the excitement of a new chapter, as Pinto introduced The Greatest Duo, Global Agency's latest original format, which combines music, reality and human relationships in a distinctive singing competition.

At its heart, the format explores how personal relationships are tested through music, bringing together the emotional intensity of a reality show and the entertainment appeal of a singing contest.

For its international debut, Global Agency chose to go beyond the traditional market presentation, offering invited guests the opportunity to discover the new format together on the big screen in the intimate setting of the Olympia Cinema.

Izzet Pinto commented: “We always try to bring creativity not only to the content itself, but also to the way we introduce it to the international market. We believe The Greatest Duo is a truly unique format that explores relationships through music.