Banijay Kids & Family is expanding its digital footprint through a series of new distribution and content partnerships covering YouTube, FAST, Amazon and other digital platforms worldwide. Acamar Films’ new global public service values channel Again! Again! will feature a selection of Banijay Kids & Family’s preschool and educational content, including Mister Maker and Mumfie. Meanwhile, Banijay Kids & Family has acquired YouTube (AVOD) and Amazon Prime (SVOD) rights to Beakus’ preschool series Olobob Top. The series’ existing YouTube channel will also join Banijay Kids & Family’s CMS network. The division is further expanding its third-party content offering across its owned and operated YouTube network with titles from TheSoul Group, including DoodLand, Teen-Z, Baby Zoo and Learn Toons.
Beyond content distribution, Banijay Kids & Family is using its digital expertise to support brands beyond the screen, including promotional activity around Mister Maker live shows designed to drive audiences and engagement across its own IP and selected third-party brands. The company is also extending its digital strategy beyond its core kids and family portfolio. Lighthouse Studios’ Murder by Gaslight has joined ZK Comedy Plus, Banijay Kids & Family’s non-kids animation hub on YouTube, on a non-exclusive basis. It joins digital-first animation Ava & Digger, produced in collaboration with TheSoul Group, and upcoming adult mockumentary Belzebubs as part of the company’s growing adult offering.
“Our compelling and diverse digital network gives us an increasingly powerful way to connect brilliant content with audiences around the world. These latest partnerships demonstrate the breadth of that approach, from taking our own much-loved titles to new platforms, to bringing strong third-party IP into our ecosystem,” said Dan Lewsey, SVP Digital & Social Media, Banijay Kids & Family.
Banijay Kids & Family Adds New IP and Platforms to its Digital Mix
