Scripted

Inter Medya has secured a new Italian deal for hit Turkish drama Eshref Ruya, licensing the series to Mediaset.
Produced by TIMSB Productions and starring Çağatay Ulusoy and Demet Özdemir, the drama has become one of the most successful recent Turkish exports, following a strong performance in its domestic market and a growing international rollout.

The Mediaset agreement marks a further step in the series’ expansion across Europe. Eshref Ruya has already been licensed in territories including Albania, Romania and several Central and Eastern European markets.
The drama is also expanding across Latin America, with deals including TVN Panama and further multi-territory agreements in the region.

In the MENA region, the series is available across major streaming platforms including Prime Video and MBC’s Shahid, strengthening its international reach across both linear and digital outlets.

Eshref Ruya has also received international industry recognition with a nomination for Best Soap or Telenovela at the Rose d’Or Awards.

Inter Medya said further international agreements for the title are currently being finalised.