Industry

Vidio, Indonesia’s leading OTT streaming platform, has partnered with ReelShort, the short-form drama platform owned by Crazy Maple Studio, marking ReelShort’s first Indonesian partnership. Hundreds of ReelShort titles will become available on Vidio from September 1 through a dedicated Short Drama tab for subscribers to the TV Extra, Platinum, Platinum Extra and Ultimate packages. The catalogue will span genres including romance, billionaire romance, fantasy and family drama, with more than 200 titles receiving full Indonesian dubbing alongside subtitle options.

The partnership goes beyond content distribution, with plans for a slate of short-drama series to be co-produced with Indonesian production houses and talent. The collaboration will also provide opportunities for local creatives to gain production expertise and knowledge from ReelShort’s experience in developing and producing short-form drama for global audiences.

“Vidio continues to evolve alongside the changing ways Indonesians consume entertainment. As audiences increasingly look for content that fits seamlessly into their daily lives, we want to ensure they can find every type of entertainment they love on a single platform, from live sports, local originals, global entertainment to now, the rapidly growing format of short dramas. Our partnership with ReelShort not only responds to this emerging audience demand but also strengthens Vidio's position as Indonesia's most comprehensive entertainment platform, offering more choice, greater convenience, and an even richer viewing experience for our subscribers,” said Sutanto Hartono, CEO of Vidio.

Joey Jia, Founder and CEO of Crazy Maple Studio, owner of ReelShort, said, “Our partnership with Vidio marks a significant milestone in ReelShort’s Southeast Asia growth strategy and reflects a fundamental shift in how audiences are consuming entertainment. Micro-dramas are rapidly moving from an emerging format into the mainstream, and the decision by a major OTT platform like Vidio to bring ReelShort to its millions of viewers demonstrates the growing appetite for short-form, highly engaging storytelling. Indonesia is one of the region’s most dynamic entertainment markets. We see tremendous potential not only to expand access to our global catalogue, but also to create original stories for Indonesian audiences. Through our planned local productions with Vidio and Indonesian production partners, we look forward to combining ReelShort’s global experience in developing high-performing short-drama IP with local creative talent to build stories and franchises that resonate locally while reaching audiences across the region and beyond.”