Popstars made a successful return to Argentina on Monday, August 24, premiering simultaneously on Telefe and Disney+ after a 25-year absence from Argentine television.
The talent show was the most-watched programme of the day on Telefe, averaging 11.3 rating points and capturing a 48.1% audience share. The premiere peaked at 12.3 points and outperformed its closest competitor by more than 60%. According to Kantar Ibope Media, Popstars ranked first in its time slot and topped the day’s television ratings.
The launch also generated significant digital engagement. Telefe reported that the Popstars React stream reached a peak of 91,400 simultaneous users and 357,400 views, while Mi Telefe attracted 122,300 unique users. Social media content related to the show generated 15.4 million video views.
Produced by Telefe together with RGB Entertainment and distributed internationally by Banijay Rights, the new edition is hosted by Nico Vázquez, with Nicki Nicole, Ángela Torres and producer Charlie García on the judging panel.
