Industry

On Tuesday, June 22, the 73rd Cannes Lions International Festival of Creativity announced its first winners across Audio & Radio, Creative Brand, Creative B2B, Health & Wellness, Lions Health and United Nations Foundation Grand Prix for Good, Outdoor, Pharma, and Print & Publishing.

Simon Cook, CEO of LIONS, said the winning work confirms creativity as “a growth driver for people, business and society.”

Among the Grand Prix winners, Audio & Radio awarded ‘Coquí Alarmed’ for Hyundai Puerto Rico by BBDO Puerto Rico, while the new Creative Brand Lions Grand Prix went to ‘AB InBev: Creativity at Scale’ by Anheuser-Busch InBev. Creative B2B honoured ‘The Faroe Islands Space Program’ for SKF by NORD Stockholm, and Health & Wellness awarded ‘The Periodic Fable’ for The Ordinary by SMUGGLER London and Uncommon Creative Studio London.

The Lions Health and United Nations Foundation Grand Prix for Good went to ‘Vehicle of Hope’ for Caritas by Differ Stockholm. Outdoor Lions presented the Grand Prix to ‘Field Barcode’ for Mercado Livre by GUT São Paulo, while Pharma Lions awarded ‘Relax Your Tight End’ for Novartis by Fallon Minneapolis. In Print & Publishing, the Grand Prix went to Heinz Ketchup’s ‘Look Familiar?’ by Rethink Toronto.

Special Awards were also presented. Healthcare Network of the Year went to Klick Health, followed by Ogilvy Health and Real Chemistry. Healthcare Agency of the Year was awarded to Klick Health Toronto, with Ogilvy Health New York and 21GRAMS New York in second and third place. The Entertainment Person of the Year 2026 Award was presented to Eddy Cue, SVP of Services and Health at Apple.