Industry

Brazil and Mexico have emerged as Latin America’s leading microdrama markets, reaching a combined 44 million monthly active users (MAUs) in 2025, according to new analysis presented by Omdia at Conecta Mallorca. Maria Rua Aguete, Head of Media and Entertainment at Omdia, revealed that Brazil reached 24 million monthly active users this year, making it the largest microdrama market in Latin America, while Mexico followed with 20 million MAUs. Both countries now rank among the world’s largest microdrama audiences outside China, outperforming several European territories and underlining the growing global appeal of short-form mobile storytelling.

Microdramas continue to expand rapidly beyond China, becoming one of the fastest-growing segments within the global media and entertainment industry. “Latin America is emerging as one of the most dynamic growth regions for microdramas,” said Maria Rua Aguete. “Brazil and Mexico are already demonstrating the scale that this format can achieve outside China. What we are seeing is not simply the growth of a new content category but a fundamental shift in how audiences consume entertainment on mobile devices.”
According to Omdia, the global microdrama market generated $11 billion in revenues in 2025 and is expected to surpass $14 billion in 2026. By 2030, the market is forecast to exceed $22 billion, with international markets accounting for nearly one-third of total revenues.

During her presentation at Conecta Mallorca, Rua Aguete highlighted the growing opportunity for Latin American producers, broadcasters and streaming platforms to capitalize on increasing demand for local-language microdrama content. “Latin America has all the ingredients needed to become a major microdrama production hub,” said Rua Aguete. “The region has a rich storytelling tradition, strong creative talent, and audiences that are highly engaged with mobile video. We expect demand for Portuguese- and Spanish-language microdramas to accelerate significantly over the coming years.”
The growing interest from producers comes despite criticism from some sectors of the industry regarding the quality and themes of early microdrama productions. “Microdramas are a format, not a genre,” added Rua Aguete. “If producers want different stories, they can create them. The format’s early success was driven by billionaire romances and highly addictive storytelling, but the market is evolving rapidly. We are already seeing new genres emerge, including thrillers, crime dramas, reality formats, comedy, fantasy, and family entertainment. Almost any genre can work in a short-form format.”