Industry

Fremantle has partnered with W!ZARD Studios to develop and monetise video podcasts through a new global collaboration. The agreement combines W!ZARD Studios’ podcast production and audience development expertise with Fremantle’s digital distribution infrastructure, aiming to create a more scalable approach to video podcast management, audience growth and IP protection.

W!ZARD Studios produces more than 100 podcasts across the UK, US, Canada, Australia and Europe, spanning comedy, true crime, lifestyle and pop culture. Titles include Call To Stage with Amber Davies, The Pieces with Bimini and Stay Hydrated with Chris & Lizzie.

Robert Cocker, SVP of Social & Digital at Fremantle, said: “Our partnership with W!ZARD Studios reflects our new focus on supporting premium digital talent and building scalable models for the future of content. Video podcasts are an increasingly important space that are reshaping the content landscape and creating new ways for talent to connect with audiences. Partnering with W!ZARD Studios allows us to bring together creativity, community and global scale to unlock new opportunities for growth and audience engagement.”
James Gilmore, Founder & Managing Director of W!ZARD Radio Media, said: “Partnering with Fremantle is an exciting next step in our mission of taking W!ZARD Studios’ creators and shows and building them into global brands. By pairing our content and communities with Fremantle’s unmatched digital distribution expertise, we’re setting a new standard for digital content and creating a new benchmark for creators globally.”