Format

EndemolShine Boomdog, part of Banijay Americas, has unveiled the spring launch of MasterChef 24/7 in Mexico, the first-ever live 24/7 adaptation of Banijay Entertainment’s global culinary competition format. The new adaptation combines linear broadcasting, continuous streaming on Disney+ and a multi-platform digital ecosystem, giving audiences real-time access to contestants’ training, challenges and daily life inside the competition.

Fronted by MasterChef Mexico’s host, Claudia Lizaldi, and judges Chef Adrián Herrera, Chef Zahie Téllez and Chef Poncho Cadena, the series integrates masterclasses and guest chefs representing traditional Mexican cuisine, pastry, molecular gastronomy and contemporary culinary disciplines. The structure reinforces professional level expectations while broadening gastronomic access for audiences. “MasterChef has sustained global relevance because it evolves without compromising its core,” said Frank Scheuermann, Chief Content Officer of EndemolShine Boomdog. “This model expands access to the process while protecting the integrity of the competition as viewers gain greater visibility into mentorship, technique, and progression.” Lucas Green, Chief Content Officer, Operations at Banijay Entertainment, adds: “The strength of the MasterChef brand means we can adapt and scale while still delivering the creativity, warmth and aspirational food storytelling audiences love. MasterChef 24/7 will give viewers unprecedented access to the inner workings of the MasterChef journey, forging a greater connection with the show’s community across linear and digital platforms.”

Recognized by Guinness World Records as the world’s most successful cookery TV format, MasterChef has been adapted in more than 70 markets with over 700 seasons produced worldwide, continuing to evolve through new immersive and digital experiences.