Industry

BIG Media partners with Insurgence to launchmore than 60 YouTube channels featuring over 2,000 hours of documentary content drawn from its extensive catalogue. The initiative marks a major step in BIG Media’s YouTube distribution strategy, with new programming set to launch weekly across all channels. The channels will feature hundreds of documentaries and series across key genres including science and engineering, wildlife, crime and paranormal, food, home and garden, fishing and hunting, and history and war. The partnership is expected to scale significantly, with plans to expand to more than 300 channels localized in ten languages.

The rollout is powered by Insurgence StudiOS, the company’s proprietary platform designed to automate content delivery, channel creation, metadata management and AI-driven editorial curation. The system has already supported the launch of numerous independent YouTube channels, collectively reaching 25 million subscribers and generating 250 million monthly views across more than 7,000 films.

Insurgence CEO Niccolo Messina said: “BIG Media’s unparalleled library of outstanding documentary programming across multiple genres truly makes this monumental upload a must-see for viewers around the globe. While the sheer scale of this collaboration is remarkable, the partnership between Insurgence and BIG Media signifies the beginning of Insurgence StudiOS as a transformative approach to YouTube distribution, allowing for a level of engagement previously considered unimaginable.”
BIG Media CEO Jon Loew added: “This multichannel launch represents BIG Media’s most significant commitment to YouTube to date, and Insurgence has made it possible to execute at an unprecedented scale. As YouTube has firmly established itself as the largest TV platform in the world—reaching more than 2 billion logged-in users monthly and now accounting for the biggest share of TV viewing in the U.S.—it has become a critical platform for premium documentary storytelling. This initiative allows us to activate our library in a way that is both global in reach and highly targeted by audience interest.”