Scripted

Since its premiere on April 13, the third season of CJ ENM’s Yumi’s Cells has delivered strong international performance, reinforcing the global appeal of Korean scripted content. The new season follows a fresh chapter in Yu-mi’s life as she rises to become a star writer at the peak of her career. As her routine becomes increasingly monotonous, the arrival of Soon-rok sparks an unexpected emotional journey, leading Yu-mi to discover a new kind of love that is both heartfelt and deeply resonant.

Driven by its relatable storytelling and well-developed characters, Yumi’s Cells Season Three has performed strongly worldwide. The series ranked No. 1 on Rakuten Viki’s weekly charts across the Americas, Europe, the Middle East, and Oceania, topping the platform in 81 countries including the U.S., Brazil, France, and the UAE, while also reaching the Top 3 in India.
Momentum has continued across key territories. In Japan, the series ranked among the Top 3 on Disney+, while previous seasons have also seen renewed viewership, highlighting sustained interest in the franchise.
In Mongolia, the series has gained significant traction on local platforms. On Look TV, one of the country’s major OTT services, Yumi’s Cells Season Three was selected as CJ ENM’s first simultaneous broadcast title, marking a milestone in the company’s distribution strategy and quickly building a strong audience base. On Inche TV, the series reached the No. 1 position, driving the addition of 1,678 new subscribers within its first week and generating more than 270,000 views, signaling high levels of viewer engagement.

Commenting on the series’ success, Sebastian Kim, Head of CJ ENM’s Content Business Unit, stated, “Yumi’s Cells captures the essence and strength of Korean romantic comedies through its well-rounded characters and accessible storytelling.” He added, “By appealing to both longtime fans and new audiences, CJ ENM continues to deliver high-quality content that resonates with viewers from diverse backgrounds.” Yumi’s Cells Season Three is currently available on Rakuten Viki, via the TVING Collection on Disney+ Japan, and on HBO Max across 17 countries and territories in Asia-Pacific.