Format

Rabbit Films has acquired worldwide distribution rights to Camp North (original title: Suuri seikkailu), marking the international rollout of the Finnish adventure reality format currently airing in primetime on Nelonen. Produced by Fremantle Finland and set in the cinematic landscapes of Finnish Lapland, the 10 x 90’ format follows 16 celebrities competing in a high-intensity wilderness challenge that blends physical endurance, social strategy and psychological gameplay. Filmed over four weeks, contestants must survive in primitive conditions without modern comforts, relying on resilience and adaptability to stay in the competition.

Originally launched in Finland in 2001, Camp North was revived in 2024 as a major primetime event, re-establishing itself as a flagship adventure reality brand in the market. The reboot has delivered two strong-performing seasons for Nelonen, attracting broad commercial audiences and combining nostalgic appeal with contemporary relevance. A third season is currently in post-production.

Jonathan Tuovinen, SVP International at Rabbit Films, said: “Camp North hits a real sweet spot in the market right now. Buyers are looking for returnable formats that deliver scale and visual impact, but also authentic human stories. This format does both — it combines cinematic landscapes with a clear, structured competition and constantly evolving power dynamics.”