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Sony Pictures Television (SPT) has commissioned a spin-off of Jeopardy! for YouTube, marking the first time that an entire season of the iconic game show has been produced exclusively for the Google-owned video platform. The YouTube series premiered the Jeopardy! YouTube channel on Tuesday 31 March, hosted and executive produced by Ken Jennings. You can watch it here.
Why is this news so important? (I repeat: at least to me). Because Jeopardy! (the historical quiz, which has been on air since 1964), is television in the purest, most traditional and ‘nostalgic’ sense of the word (the contestants’ tribute to the long-standing host of the quiz show, Alex Trebek, who was to pass away shortly afterwards, is one of the most moving moments in television history that I can recall).
Now, knowing that one of the most successful and enduring brands in television history is on YouTube, which is, of course, only natural, and that it will take on a ‘life of its own’ on Google’s platform really does strike me as the dawn of a new era. This won’t replace traditional television — Jeopardy! is one of the best programmes in that medium — but it will adapt and change it from within.
To read about other 2 two new formats models, go to Espresso
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