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Canadian independent producer Go Button Media is gearing up for a busy 2026, one where it will produce more than 80 hours of already greenlit factual programming, lean further into AI to increase creativity mixed with productivity, and add new revenue streams to the business. To help deliver this ambitious year, the business has promoted two of its key team members.

Pierre-Oliver Barbier, who joined Go Button in 2022, has been promoted to Senior Director of Business Affairs & Strategy. In this role, he will lead strategic initiatives across production and operations, oversee legal and tax credit policies for productions and, significantly, take a leadership role in the further integration of emerging technologies, such as AI. His wider responsibilities also include trend monitoring to ensure Go Button remains at the forefront of innovation and compliance within the evolving media landscape.

Ella Gershon joined Go Button Media in 2023, having gained experience from a wide range of industry sectors. She has now been promoted to Vice President of Accounting, reflecting her wealth of contributions to streamlining the accounting and financial operations of the business, as well as her general operational excellence and strategic financial leadership.

Daniel Oron, co-founder and executive producer at Go Button Media, comments:“Year over year, we have strived to increase and improve our creative output to match the company’s rise in commissions and production partnerships. That growth would not be possible without the experience, solid backing and durable foundation generated by the financial and business expertise that Pierre-Oliver and Ella bring to the company. With their exceptional strategic thinking, forward planning and overall business guidance, both have played a significant part in growing Go Button, while keeping the business nimble, profitable and seen as a favorable producer for a wide range of international broadcasters and distributors seeking premium factual content and value for their partnerships. “

“We are delighted for them both and look forward to Pierre and Ella extending and enhancing their roles as we work together to orchestrate Go Button Media’s future – which includes some exciting announcements ahead this year.”