Format

Talpa Studios’ hit reality format "The Alliance" has reached a major milestone with its first international adaptation. The format, from the global content house founded by John de Mol, is set to be produced in India following a collaboration between Talpa Studios and Banijay Asia. The Hindi-language version will be created for Prime Video India, where the series is slated to launch globally as premium flagship content.

Since its launch in the Netherlands, "The Alliance" has proven to be a highly addictive reality format driven by strategy, trust, and shifting dynamics. Now in its third year, the show has become the best-performing long-running reality series on SBS6. At the start of 2026, it achieved a record-breaking 20.8% market share in the key 25-59 demo, significantly outperforming the channel average. The format also ranks as the number one title on the streaming platform KIJK.

Sebastian van Barneveld, Director Global Distribution at Talpa Studios, noted: "Proven in the Netherlands, dominating access prime time with the strongest ratings seen in the past three decades, this highly flexible Talpa Studios format brings together all our core strengths into one powerful show. Seeing 'The Alliance' expand into India is a proud milestone for us. With Banijay Asia, we couldn’t have asked for a stronger launch partner in this genre.”

Deepak Dhar, Founder & Group CEO at Banijay Asia, added: “Banijay Asia has built long‑standing, trusted relationships with streamers across India, and this commission reflects the confidence they place in our ability to deliver distinctive, high‑value content. Prime Video India has been an important partner in this project, and is the perfect home for a format of this scale and ambition.”

Mrinalini Jain, Group Chief Development Officer, Banijay Asia & Endemol Shine India, commented: “At Banijay Asia, we constantly challenge ourselves to bring the region fresh, distinctive, culturally relevant and engaging entertainment, while continuing to push the envelope and shape the future of the entertainment landscape. We believe great content must travel and be celebrated, whilst being meaningfully localised to the cultures and audiences it serves. With our partners at Prime Video India who have always supported our vision, 'The Alliance' reflects this ethos.”