Scripted

CJ ENM Reinforces Its Global Strategy with The Practical Guide to Love

CJ ENM Reinforces Its Global Strategy with The Practical Guide to Love
CJ ENM continues to strengthen its global K-content strategy with The Practical Guide to Love, a TVING Original series that is helping reignite the international appeal of K-drama romantic comedies.

Produced by SLL, the series follows Lee Ui-yeong, a woman searching for love through blind dates, who finds herself torn between two very different men. The story combines relatable modern dating dynamics with emotional depth, making it accessible to global audiences.TThe series benefits from a strong cast led by Han Ji-min, whose previous roles in Our Blues (2022) and Love Scout (2025) have established her as a versatile performer in both melodrama and romance. 
The series benefits from a strong cast led by Han Ji-min, whose previous roles in Our Blues (2022) and Love Scout (2025) have established her as a versatile performer in both melodrama and romance. She is joined by Park Sung-hoon (The Glory, Squid Game S2) and Lee Ki-taek (My Happy End, Bon Appétit!), creating a dynamic ensemble that enhances the show’s emotional and commercial appeal.

The show is already performing well worldwide, ranking No. 2 on Rakuten Viki and reaching No. 1 on Disney+ Japan and TVING. It is also available on HBO Max across Asia Pacific.

CJENM is also attending Seriesmania Forum (March 23-27, 2026) with a stand inside the Palais and will held a showcase with the new drama The Legend of Kitchen Soldier.  


formatbiz_900x120_Halef-EsrafRuya
A00924_FORMATBIZZ_DIGITAL_BANNER_900x120_TRAITORS_40_V1
WEB-BANNER_OGM_UNIVERSE_FUAR_2026_900x200
banner MEDIASETITALIA_900x120_2026
COLPA DEI SENSI_900x120