Markets

Mediaset will attend the upcoming edition of Series Mania 2026, taking place in Lille from 23–27 March, with Edoardo Zambeletti, Head of Productions at Medset Film, representing the group at the Forum.

During the event, Zambeletti will introduce two recent scripted productions from Mediaset’s slate, highlighting the company’s continued commitment to developing high-quality drama and strengthening international partnerships across the European television industry.

The first title is A Testa Alta – Il coraggio di una donna, (tr.Standing Tall), starring Sabrina Ferilli. The series follows Virginia, a devoted mother and school educator who launches an initiative to combat digital addiction among her students. Her life is suddenly shaken when an intimate video involving her is leaked online, triggering a public scandal and forcing her to confront the consequences on both a personal and professional level. The finale attracted 4.03 million viewers, corresponding to a 28.2% audience share. The title was produced by RTI in collaboration with Banijay Studios Italia.

The second title presented in Lille will be Colpa dei Sensi (Guilt of the Senses), starring Gabriel Garko and Anna Safroncik, which premiered on Canale 5 on Friday 30 January. The six-part drama centres on Laura and Enrico, a seemingly stable married couple whose equilibrium is disrupted by the return of Davide. Once Laura’s former lover and Enrico’s closest friend, Davide left the city years earlier after his mother was brutally murdered by his father, who was subsequently convicted and imprisoned. Tormented by the suspicion that his father may not have been the real killer, Davide returns determined to uncover the truth, reopening old wounds and unresolved tensions. The debut delivered a strong performance, leading the prime-time slot with 2.7 million viewers and an 18.7% audience share. The series is produced by RTI and Compagnia Leone Cinematografica.

MEDset Film, operates as a French IP hub within MediaForEurope, focusing on the development and international positioning of Italian intellectual properties. The company’s strategy builds on the successful international adaptation of Italian properties, including the French remake of the global hit Perfetti Sconosciuti, released as Le Jeu, and the French adaptation of the Italian comedy phenomenon Quo Vado? produced as Irréductible.