Format

Prime Video Spain Launches Esto No Es Un Dating

Prime Video Spain Launches Esto No Es Un Dating
Esto No Es Un Dating (This is not a date), produced by Buendía Estudios, will premiere on Prime Video Spain on Friday 20 February. Led by Galder Varas, a famous Spanish comedian with over 850,000 Instagram followers and one million TikTok followers, the TV format is an extension of his improvisational theatre show.

Over the course of six episodes, Varas will attempt to match the most unusual singles found in the theatre where the show is being held. However, he will not be alone in this task, as two celebrities will accompany him in each episode to share their best flirting tips and help him successfully match participants from the audience. With live music, Esto No Es un Dating will be recorded at the Gran Teatro Caixabank Príncipe Pío, where the audience will play an active and essential role in the show.

One hundred single people of different ages, backgrounds, profiles and sexual orientations will sit in front of Galder in the stalls of a theatre. Each of their seats is equipped with a powerful lighting system that they will use to answer the hilarious questions that the comedian will ask them throughout the programme. The most disastrous of them all, ‘La Joyita’ (The Gem), will be chosen to go on stage and receive advice on finding their soulmate. The remaining 99 singles will then decide whether to give love a chance by becoming her suitors.
It should be noted that the concept of turning a dating show into a live theatre event has already been tried out by Date on Stage in the Netherlands (NPO Start and NPO3) and the recent UpDating (see FE, 16 January 2026). It’s a nice idea, but perhaps it’s time to try something new…

To read other articles on a talent show on Disney+ and a brand-new Dutch game show, and receive a free copy of the 10+1 GLOBAL FORMATS TRENDS IN 2025 report, go to Format
SUBSCRIBE to the world’s most followed independent FREE NEWSLETTER to receive weekly updates on FORMATS, MARKETS & TRENDS around the world by clicking here
formatbiz_900x120_Halef-EsrafRuya
A00899_FORMATBIZZ_DIGITAL_BANNER_900x120_CATCH_PHRASE
WEB-BANNER_OGM_UNIVERSE_FUAR_2026_900x200
banner MEDIASETITALIA_900x120_2026
COLPA DEI SENSI_900x120