SBS6 has ordered a second season of Talpa Studios’ high-energy music competition "The Winner Takes It All" while its debut run is still on air in the Netherlands, signaling strong confidence in the format’s performance and growth potential.
The show, which features 50 singers competing on a spectacular LED floor in head-to-head singing duels, has launched with strong ratings and continues to gain momentum week after week. The early recommission comes as casting for the upcoming second season has officially opened.
"The Winner Takes It All" delivered the strongest talent show premiere on SBS6 in the past five years and has demonstrated a clear upward ratings trajectory. This momentum peaked with episode four, which achieved the highest market share of the season so far at 17.2% (live, 25–59), significantly outperforming the timeslot average of 12.5% and reinforcing the format’s growing appeal among its core audience.
Sebastian van Barneveld, Director Global Distribution at Talpa Studios, comments: “This early recommission is a strong vote of confidence from SBS6. Growing ratings show audiences are embracing the format’s shared love of music, wrapped in a high-stakes, do-or-die gameshow structure. Combined with the smart reuse of an established talent database most platforms already have, this now proven format The Winner Takes It All has all the ingredients to travel internationally.”
"The Winner Takes It All" is produced and distributed by Talpa Studios.
SBS6 Greenlights Second Season of The Winner Takes It All Midway Through Debut Run
