Kids

Global kids entertainment company Bhooshan’s Junior has entered into a new strategic partnership with global performer and multi-platform media personality JoJo Siwa to develop original animated, digital-first content aimed at young audiences.

The collaboration brings together Siwa’s highly successful, youth-focused global brand with Bhooshan’s Junior’s IP-led, digital-first kids entertainment ecosystem, combining brand power, creative development and scalable production for international platforms and territories.

Under the agreement, the partners will focus on creating original animated properties designed for digital-first distribution, leveraging Bhooshan’s Junior’s expertise in building premium kids and family content and Siwa’s strong connection with a global fanbase.

JoJo Siwa has built a wide-reaching entertainment franchise spanning music, television, live touring, publishing and consumer products, reaching nearly 75 million followers worldwide and generating billions of streams and views. The move into animation marks a natural extension of her IP, opening up new storytelling possibilities in a format with strong global appeal.

JoJo Siwa says, “Animation has always been a huge passion of mine and one of my favorite parts of my career growing up, so partnering with Bhooshan’s Junior is incredibly exciting. I’m involved in every step of the animation process, from creative development through execution, and we’ve already come up with some amazing ideas and designs that I can’t wait to bring to life in a whole new world of JoJo animation.”

Sarath Bhooshan, Founder & Chief Executive Officer of Bhooshan’s Junior, said: “At Bhooshan’s Junior, our vision has always been to create globally relevant kids’ IPs that resonate with audiences around the world. Partnering with a globally recognised creator like JoJo Siwa allows us to combine strong, character-driven storytelling with cultural authenticity and global ambition. This collaboration marks an important step in building meaningful, long-term kids’ franchises for audiences worldwide.”

The partnership underscores Bhooshan’s Junior’s ambition to scale globally relevant kids entertainment brands, while expanding JoJo Siwa’s reach into new international family audiences through animation and digital-first platforms.