Markets

MIP London has confirmed a significantly expanded focus on artificial intelligence for the second edition of its international TV and streaming content market, set to take place at the IET London and The Savoy from February 22 to 24, 2026. More than 1,000 delegates have already been confirmed to attend the event.

AI will be a central pillar of the MIP London conference programme, with dedicated sessions designed to explore practical, scalable and deployable AI solutions across content creation, production, monetisation and ethics. A market-first AI roundtable forum will bring together leading international players to address the real-world application of AI technologies across the entertainment value chain.

Among the programme highlights is a presentation from Deepdub examining the large-scale deployment of AI voice in live production. Led by Oz Krakowski, Chief Business Development Officer and co-founder of Deepdub, the session titled “AI Voice in Production: What Actually Works at Scale” will draw on the company’s experience of more than 300,000 hours of content already streaming on major global platforms. 

Also on February 23, Versos AI will host a panel focused on emerging revenue models in factual programming. The session, “AI Training Data & the New Economics of Factual TV: How to License, Structure, and Produce Video to Make More Money in the AI Era,” will feature Chris Keevill, CEO, and Julie Meredith, Chief Marketing Officer, Versos AI, alongside Ludo Dufour, Vice President of Licensing at Curiosity Stream, and John Wesley Chisholm, Founder and Executive Producer of Arcadia Entertainment. 

A central networking component of the AI strand will be the Applied AI Roundtables, presented in partnership with Luma AI. The curated roundtables will bring together more than 100 producers, creators, broadcasters, studios and platforms actively shaping the future of entertainment.

The AI programme will open with a keynote from Jason Day, Head of GTM EMEA at Luma AI, who will outline how artificial intelligence is driving a creative renaissance and reshaping the way directors and producers develop, control and deliver content at scale. Appointed in late 2025, Day is leading Luma AI’s business expansion and strategic partnerships across Europe, the Middle East and Africa.

The Applied AI Roundtables will address topics including creativity, monetisation, discovery, workflow integration, rights management and responsible AI deployment. Confirmed hosts include executives and experts from Deep Fusion Films, Versos AI, Troveo AI, Vitrina, Luma AI, Replique, RWS, Deepdub, Cineverse and AiMation.

The AI-focused sessions form part of MIP London’s broader conference programme, which also examines trends such as the creator economy, podcasting and streaming, alongside multi-genre screenings, showcases and structured networking, all under the event’s 2026 theme, “Joining the Dots: Finding the Value.”