The 2025 Italian Top 10 TV formats ranking confirms a highly concentrated production landscape, with 5 out of ten positions occupied by titles produced by Fascino PGT. This result reinforces Fascino’s central role in shaping mainstream entertainment, particularly in prime time and high-impact seasonal events (Amici, Tu Si Que Vales, C'è Posta per Te, Uomini & Donne). It is also worth noting the double presence of The Voice Senior, produced in Italy by Fremantle Italy and distributed globally by ITV Studios, as well as the major comeback of Wheel of Fortune. The ranking also highlights the continued strength of long-running IPs, the resilience of classic game shows, and the effectiveness of event-driven scheduling strategies across both Rai and Mediaset.
1. Affari Tuoi (Deal or No Deal)
Genre: Game show | Average Viewers: 5,803,000 | Share: 32.8% Network: Rai 1 | Dates: January 6 and May 4, 2025 | Eps: 2 | Producer: Endemol Shine Italy | Distributor: Banijay Rights
The first-place ranking of Affari Tuoi in its two event editions confirms the centrality of ritualistic game shows within the Italian generalist system. Compared to 2024, the figures increased both in absolute terms and in share, strengthening the perception of Affari Tuoi as a national event format rather than merely an access prime-time fixture. Lotteria Italia continues to function as a symbolic and cultural amplifier, reinforcing the idea of collective appointment viewing—an achievement now limited to very few titles. The hosting transition from Amadeus to Stefano De Martino introduced novelty while remaining faithful to the format’s established identity.
2. La Ruota dei Campioni (Wheel of Fortune)
Genre: Game show | Average Viewers: 4,831,000 | Share: 29.5% Network: Canale 5 | Dates: November 20 and 27, 2025 | Eps: 2 | Producer: Endemol Shine Italy | Distributor: Paramount
Second place marks the return of one of the most iconic global formats. Initially launched as a summer access prime-time experiment, the show climbed the rankings to become one of the most-watched programs of 2025. Its evolution into a competitive prime-time game show demonstrates Mediaset’s ability to revalorize legacy IPs through event-style positioning. The results signal renewed audience trust in classic game shows, supported by an elevated prime-time production approach.
3. C’è Posta per Te – Season 28
Genre: Emotainment show | Average Viewers: 4,508,300 | Share: 30.58% Network: Canale 5 | Dates: January 11 – March 15, 2025 | Eps: 9 | Producer & Distributor: Fascino PGT
Few formats reach the level of maturity achieved by C’è Posta per Te. The data confirms that the show has evolved beyond a traditional people show into a serialized narrative structure, capable of emotional renewal while preserving its core mechanics. Maria De Filippi remains a fundamental narrative anchor, ensuring continuity and audience trust.
4. Tu Si Que Vales – Season 12
Genre: Talent show | Average Viewers: 3,973,500 | Share: 27.05% Network: Canale 5 | Dates: September 27 – December 6, 2025 | Eps: 11 | Producer: Fascino PGT | Distributor: Banijay Rights
The ranking reflects structural stability already evident in 2024. In 2025, the format climbs to fourth position, up from ninth the previous year. Tu Si Que Vales continues to function as a family-oriented Saturday night container, built on an inclusive and popular offer. The lack of significant changes (jury aside) signals a format that has reached full maturity.
5. Temptation Island – Season 14
Genre: Reality show | Average Viewers: 3,893,000 | Share: 29.93% Network: Canale 5 | Dates: July 3–31, 2025 | Eps: 8 | Producer: Fascino PGT | Distributor: Banijay Rights
Compared to 2024, Temptation Island maintains exceptionally high performance levels, confirming its status as the undisputed leader of the summer television season. The 2025 figures show no signs of audience erosion, thanks to a highly serialized narrative and strong cross-media engagement. Continuity with 2024 further consolidates the brand’s strength.
6. Amici – Season 24
Genre: Talent show | Average Viewers: 3,763,000 | Share: 26.74% Network: Canale 5 | Dates: March 22 – May 18, 2025 | Eps: 9 | Producer & Distributor: Fascino PGT
Now in its 24th edition, Amici confirms the effectiveness of strengthening the Serale as a premium event and integrating the show with digital platforms. Compared to 2024, Amici continues its evolution from a talent show into a full-fledged industrial ecosystem, capable of generating content, talent, and secondary IPs.
7. The Voice Senior – Season 5
Genre: Talent show | Average Viewers: 3,569,600 | Share: 22.98% Network: Rai 1 | Dates: February 21 – April 11, 2025 | Eps: 8 | Producer: Fremantle Italy | Distributor: ITV Studios
Its presence in the Top 10 confirms trends already observed in 2024. The Voice Senior successfully reaches a broad audience with an editorial offer perceived as reassuring and inclusive, driven by emotional storytelling and strong audience identification.
8. The Voice Senior – Season 6
Genre: Talent show | Average Viewers: 3,217,300 | Share: 22.83% Network: Rai 1 | Dates: November 14 – December 19, 2024 | Eps: 6 | Producer: Fremantle Italy | Distributor: ITV Studios
The double presence in the 2025 Top 10 is particularly significant. While in 2024 the brand aired alongside Kids and Generations versions, Rai opted in 2025 for two Senior editions aired in different parts of the year, securing two Top 10 positions.
9. Tale e Quale Show – Season 15
Genre: Talent show | Average Viewers: 2,971,400 | Share: 20.12% Network: Rai 1 | Dates: September 26 – November 7, 2025 | Eps: 7 | Producer: Endemol Shine Italy | Distributor: Banijay Rights
After a brief absence, the Italian adaptation of Your Face Sounds Similar returns to the Top 10, securing ninth place. Tale e Quale Show remains a cornerstone of Rai’s autumn schedule, supported by a remarkably loyal audience.
10. Uomini & Donne – La Scelta
Genre: Dating show | Average Viewers: 2,969,000 | Share: 17.2% Network: Canale 5 | Date: May 30, 2025 | Eps: 1 | Producer & Distributor: Fascino PGT
A long-established daytime format on Canale 5, Uomini & Donne entered the rankings thanks to its season finale aired in prime time. The result confirms the transformation of the dating show into a narrative event, capable of extending beyond its traditional daytime slot.
