Format

ITV Studios announces the first international sale of its brand-new reality quiz format "Nobody’s Fool" by NRK in Norway. The Norwegian version will be produced by ITV Studios Norway and is set to launch on the channel in 2026, with an eight-part series (8 x 60) commissioned.

The news follows only weeks after the commission of the original UK series for ITV1 and ITVX, also set to air in 2026. The format is co-produced by Lifted Entertainment, part of ITV Studios and "Nobody’s Hero" for ITV which has an overall deal with ITV America. The series will be hosted by Danny Dyer and Emily Atack.

"Nobody’s Fool" is a strategic reality quiz format where the fate of the contestants isn’t decided by how smart they are, but how smart their fellow contestants think they are. The hosts preside over the action as ten players stay in a mischievous ‘Smart House’, taking on daily quizzes that build a prize pot.

Lars Finnland, MD ITV Studios Norway said, "We are incredibly proud to bring the very first international version of 'Nobody’s Fool' to life here in Norway. The format’s mix of strategy, psychology and entertainment is a natural fit for NRK, and we’re excited to showcase a distinctly Norwegian take on this bold new reality quiz. We can’t wait for audiences to dive into the twists, the tactics and all the delicious bluffing at the heart of the show."