Format

ITV Studios has announced the first-ever Pakistani adaptation of the hit singing franchise "The Voice". Produced by Contenue, "The Voice Pakistan" is set to air in 2026.

Usman Malik, Founder & CEO of Contenue, said: “Pakistan has always been a land of music - where voices echo through culture, history, and spirit. With 'The Voice Pakistan', we are not only creating a stage for undiscovered singers but also opening the door for Pakistani music to resonate globally. This is not just a show; it is a movement to amplify Pakistan’s voice to the world.”

Tom Clark, EVP Global Sales & Commercial Strategy, Global Partnerships at ITV Studios, added: “The success of The Voice across Asia shows how the format connects deeply with audiences everywhere. We’re proud to now bring Pakistan into this growing community of countries that celebrate music and discover new talent.”

"The Voice" and its spin-offs have been ordered by more than 150 countries and have set international records. According to GlobalData’s Trends in Unscripted Formats 2025 report, "The Voice" is the most commissioned format worldwide since 2020, with over 100 series produced in the past five years. It was also highlighted in K7’s Tracking the Giants 2024/2025 as the biggest entertainment show globally, with the highest number of returnable versions of any format.

ITV Studios and Himalaya TV have renewed "The Voice" and "The Voice Kids" after many years of strong ratings and a successful collaboration. The upcoming seasons will continue to strengthen Nepal’s position as a key market for "The Voice" in South Asia.

Following its award-winning launch, Mongol TV has greenlit a second season of "The Voice Kids". The format continues to support emerging young talent and has earned international recognition as the Best Adaptation of an Existing Format.