The United States remains the world’s most influential media and entertainment market, generating 39% of global revenues. Out of the $1.1 trillion worldwide M&E economy, the U.S. alone contributes $430 billion. It also dominates streaming, accounting for 53% of global SVOD revenues ($181B), 80% of the FAST market ($6B), and 70% of connected TV advertising ($48B).
At the same time, Korean content has become the most popular non-English content globally, with Korean titles consistently entering Netflix’s Top 10 most-viewed lists.
Speaking at KFAST New York (Nov. 12–14), organized by the Korean Ministry of Science and ICT and KAIT, Maria Rúa Aguete, Head of Media & Entertainment at Omdia, highlighted the powerful synergy between Korean content and the U.S. FAST landscape.
“The U.S. is the largest FAST market in the world, and Korean content is the most in-demand non-English content globally. Combining them is not just smart; it’s a multi-billion-dollar opportunity.”
“Platforms are hungry for premium, high-engagement content. Korean FAST channels have the audience, the global appeal, and the momentum to win in the U.S. market.”
With the U.S. driving FAST growth and Korea leading the global content wave, the opportunity for Korean FAST channels in America has never been stronger.
The United States Remains the World’s Most Influential Media and Entertainment Market
