Markets

NEM Zagreb will once again bring together leading industry voices for a series of thought-provoking panels exploring the most relevant topics in today’s content landscape. From regional producers reflecting on the past five years of change, to leaders exploring the impact of artificial intelligence, the discussions will cover everything from advertising transformation and vertical storytelling to format adaptations and the global challenges facing creatives everywhere. Each panel offers a unique perspective on how the TV and video industries continue to evolve, and where they’re headed next.

The panel discussions coming up in December are:
- CEE Producers: Reflections on the Last 5 Years
- Leaders on AI: Opportunities and Challenges
- Video Ads: Linear TV vs. TikTok, Meta and YouTube on TV
- Original TV Series Formats and Adaptations
- The Vertical Revolution: Micro-drama
- Creatives, It’s Not Only Hard in Your Country!

The interplay of creativity, artificial intelligence, and marketing is at the heart of this year’s edition, and the program explores these themes across masterclasses, presentations, and Q&A sessions.

The lineup also includes sessions dedicated to the intersection of traditional television and digital video platforms, such as presentations From Broadcast to Algorithm: Why Every TV Station Needs a YouTube Strategy by Aleksandar Ašković, YouTube SEO and Strategy Expert, and Distribution Strategies when TV meets YouTube presented by Guy Bisson, Executive Director & Co-Founder of Ampere Analysis.

NEM Zagreb continues to be a key platform for showcasing local talent, giving Croatian creators a stage to shine internationally. Presentations Croatian Creativity with International Potential by HDNP and SPID and Future Projects from Croatia by HDNP will highlight exceptional creativity, celebrating current achievements and the exciting future of local storytelling. Following the showcase of outstanding local stories, NEM Zagreb will feature stYpe, a company specializing in virtual production solutions including camera, object, and talent tracking, and the winner of the Engineering, Science & Technology Emmy Award.