Kids

Phoenix International Publications teams up with Hidden Pigeon Company (HPC), on five novelty book formats that will begin rolling out next fall. The new books will be available wherever books are sold and include the first sound-button books featuring Willems’ iconic characters, The Pigeon and Elephant & Piggie.

“We have long admired Mo Willems and the curious, fun-loving characters he has created,” said John Russell, Chief Licensing Officer, Phoenix International Publications. “These beloved characters have often been an entry point for readers to associate reading with play, which we hope to continue and expand on with our interactive books.”

“We’re excited to be working with PIP to bring new book formats to young readers and their families and nurture a love of reading through the hilarious adventures of Mo’s celebrated characters,” said Tori Cook, SVP Franchise Management + Consumer Products, HPC. “The upcoming titles from PI Kids are sure to engage kids and ‘former kids’ alike in fresh new ways and help them make lasting memories together.”

The first title from PIP, a Christmas-themed Little Music Note Songbook featuring The Pigeon, is scheduled to publish in the second half of 2026. The other four titles, to be published throughout 2027, include a Steering Wheel Sound Book, I’m Ready to Read Sound Book, Squish & Peek Novelty Board Book, and Little Sound Book.

"We're so excited to offer kids new ways to interact with The Pigeon and friends by adding sounds and hands-on elements to the stories," said Susie Brooke, Chief Publishing Officer, Phoenix International Publications, Inc.