Industry

The Latin American media and entertainment market is experiencing unprecedented transformation, with streaming adoption and ad-supported business models propelling the region toward $55 billion in revenues by 2025, according to new Omdia research presented at MIPCOM 2025.

Maria Rua Aguete, Head of Media and Entertainment at Omdia, revealed during a MIP Cancun preview panel that Latin America's media revenues will grow 9.4% in 2025 — three times the 3.3% growth expected in the United States. This surge spans online video, television, gaming, music, and cinema sectors.

FAST Revolution
The region's Free Ad-Supported Streaming TV (FAST) sector is experiencing explosive growth, with Omdia forecasting FAST households will more than double from 26 million in 2024 to 52 million by 2029. Simultaneously, AVOD revenues are projected to climb from $2.1 billion to $5.4 billion over the same period.

Latin America has emerged as one of the fastest-growing regions globally for FAST advertising revenue, with the category expected to expand 2.3x by 2030, outpacing North America and Europe in percentage growth terms.

"Brazil is now the third-largest market for FAST services outside the U.S. — and will climb to No. 2 ahead of Canada in revenues by 2029," Rua Aguete said. "It's not just about adoption; it's about monetization”

According to Omdia, Brazil's online video revenues will reach $14.4 billion by 2029, with $3 billion of that increase coming from advertising. Brazilian consumers are increasingly choosing free services over additional subscriptions, with platforms like Pluto TV, Samsung TV Plus and Tubi now ranking among the country's top 10 most-watched services on Smart TVs, sitting alongside Netflix, Prime Video and Globoplay.

Online Video
Online video continues its dominance, set to reach $24 billion next year while outpacing traditional segments including TV ($20B), games ($6.2B), music ($2.7B), and cinema ($2.4B). Brazil maintains its regional leadership position, projected to account for 40% of all FAST subscriptions by 2029.

The region's appetite for local and Spanish-language productions remains a key growth catalyst. Platforms including Globoplay, Netflix, Movistar, and Claro continue expanding through strategic partnerships and investment in regional storytelling.

"The region's combination of youthful audiences, expanding broadband, and rising advertiser interest makes Latin America one of the most exciting markets globally," said Rua Aguete.