Scripted

With its strong performances, Eshref Ruya continues to consolidate its position as one of the most notable Turkish premium dramas currently on air.

Produced by TIMS&B Productions — the company behind global hits such as Magnificent Century and The Oath — and distributed worldwide by Inter Medya, the series was featured among the key Turkish titles promoted at this year’s MIPCOM in Cannes. The drama’s presence contributed to Turkey’s continued profile as one of the leading exporters of scripted content, attracting attention from buyers and industry executives across Europe, Latin America, and the Middle East.

Lead actors Çağatay Ulusoy and Demet Özdemir attended the market, generating steady interest from the opening day. Their presence on the Croisette was followed by numerous international outlets, marking one of the most visible appearances by Turkish talent at MIPCOM 2025.

Since its debut earlier this year on Show TV, Eshref Ruya has maintained consistently high ratings in Turkey, ranking among the top prime-time dramas. The series — which combines crime, mystery, and psychological drama — tells the story of Eshref, a man haunted by his past, and Ruya, whose life becomes intertwined with his quest for redemption. Its mix of character-driven storytelling and cinematic direction by Uluç Bayraktar (The End, Karadayı) has earned it strong critical and audience response.

In Cannes, Ulusoy and Özdemir participated in a photo shoot along the French Riviera, marking their first joint appearance for Eshref Ruya. The initiative, coordinated by Inter Medya, was designed to support the series’ ongoing international rollout and to introduce the cast to global buyers.

The two stars also toured the streets of Cannes in the series’ vintage Cadillac — an exact replica of the car driven by Ulusoy’s character. The vehicle, discovered in a small French town and fully restored for the event, became one of the visual highlights of the market, drawing the attention of both delegates and passersby. Positioned later in front of the Majestic Hotel on La Croisette, it served as a symbolic nod to the series’ cinematic production style.

Later that day, Ulusoy and Özdemir appeared at the Palais des Festivals, where their arrival was shown live on the venue’s outdoor screens — an uncommon feature for TV drama talent at MIPCOM, reflecting the show’s visibility within the Turkish showcase.

As part of its market activities, Inter Medya hosted a cocktail reception at its pavilion to celebrate Eshref Ruya and its cast. The event brought together international buyers, festival organizers, and media representatives. Director Uluç Bayraktar also joined the gathering, highlighting the creative team’s ambitions to position the series within the global premium drama segment.

The day concluded with a private dinner attended by the producers, broadcaster representatives, and members of the Inter Medya team, reaffirming the strong collaboration behind the project.

With its high-end production values, accomplished cast, and expanding network of broadcast partners, Eshref Ruya has become one of the standout Turkish dramas of the current season. Inter Medya initiated several new negotiations for the title during MIPCOM and is expected to confirm additional sales across Europe, Asia, and Latin America in the coming months.