Format

TGC Global Entertainment (TGC GE) has acquired the international rights to a slate of digital-first dating formats from Elixir, the new Los Angeles-based digital media company that creates network-quality reality shows for YouTube. The titles include “Date on a Plate”, “First Dates in Bed”, “Red Flag Green Flag” and “Talent Crush.”

Phil Gurin, founder, president and CEO of TGC GE said: “We are now truly in the era where formats can come from anywhere, but right now a fertile ground for the need to be experimental and find audiences quickly is YouTube. There’s a distinct difference with what Elixir is doing however – these ideas are not just segments, they are fully realized formats crafted by TV professionals. This is the future of where great formats will spring from but it’s the originality of these shows that sets them apart. Elixir has a genius for fun, fast-paced dating formats that are irresistibly watchable, highly shareable and built for today’s audiences. We believe they have the structure, creativity and eyeball stickiness to be replicated around the world in any territory and on any platform, from traditional to digital — just like great formats always have been.”

Elixir co-founder Jeff Kmiotek, said: “At Elixir, we create bold, unfiltered and innovative formats that capture the chaos, comedy and cringe of modern dating. Our mission is to spark true connection in the most outrageous way to help singles find their perfect match. Partnering with TGC GE in taking our original concepts worldwide feels like we’ve found our perfect match. We're thrilled to share Elixir's unhinged magic and laugh-out-loud madness with audiences everywhere."

Elixir co-founder Michael Zinman, added: “I've had the privilege of working with Phil Gurin for nearly 20 years and nobody knows the global market better. As Elixir pushes the boundaries of dating entertainment, TGC GE is the ultimate partner to take our hilarious insanity international. We couldn't be more excited to unleash our wildly addictive dating experiments across the globe.”

Dating Formats
“Date on a Plate”, features four singletons — but only from the neck up. The contestants’ heads emerge from under giant silver cloches, whereupon they compete in a series of surreal compatibility challenges.
“First Dates in Bed”, is fresh, flirty and unpredictable, sometimes leading to a genuine connection, sometimes to a ‘cosy disaster’.
“Red Flag Green Flag” challenges contestants to reveal their best and worst qualities to potential partners.
“Talent Crush”, fuses the dating and talent genres in a social experiment that asks how much a special gift — be it artistic, musical or athletic — increases your sex appeal.