Scripted

Sky to start shooting the new Italian Sky Original series "Gucci – Fine dei Giochi" (W/T) – a modern family epic about the power of a name, the price of fame, and the allure of success in spring 2026.

The series, co-produced by Sky Studios and Lucky Red, will be directed by Gabriele Muccino ("The Last Kiss") and will offer a unique portrait of the most iconic family in the Italian luxury world, where passions, revenge, and unbridled ambitions will intertwine in a sweeping family saga marked by a murder — that of Maurizio Gucci — which sealed the end of an era.

The series will unfold across multiple timelines to tell the story of a family at the helm of an empire that captivated the world. A brand that defined Made in Italy, created by a family able to transform a small leather workshop into a global symbol of style and prestige.

Through the eyes of two women – Patrizia Reggiani, who married Maurizio and was later convicted of orchestrating his assassination, and Allegra Gucci, the daughter seeking to piece together the truth and her family’s identity — unfolds a timeless drama: that of a great Italian dynasty, consumed by a power struggle that ultimately led to its self-destruction.

The series, written by Isabella Aguilar, Flaminia Gressi and Gabriele Muccino, is based on the memoir "Fine dei giochi Luci e ombre sulla mia famiglia" by Allegra Gucci, daughter of Patrizia Reggiani and Maurizio Gucci.