Industry

Mediaset Italia has signed a new distribution agreement in Romania, launching its premium Italian-language channel on the Orange Romania platform. The deal represents another significant step in the channel’s global expansion, delivering the best of Italian television to audiences who appreciate Italy’s culture, language, and entertainment.

Mediaset Italia offers a handpicked selection of top programs from Italy’s flagship networks – Canale 5, Italia 1, and Rete 4 – including hit drama series, films, entertainment shows, talk shows, news, and reality formats.

With Mediaset Italia now part of its international bouquet, Orange Romania strengthens its content lineup, bringing high-quality Italian programming directly into the homes of its subscribers.

Serena Petrecca, Head of International Channels Distribution, commented:“We are delighted to launch this partnership with Orange Romania, one of the country’s leading operators. It is a privilege to share our channels with the Italian community in Romania, as well as with local viewers who admire Italy and its rich cultural heritage.”