Industry

Warner Bros. Discovery (WBD) has achieved a new milestone this August, reaching a record 10.4% share in total day ratings across its portfolio in Italy—an increase of +5% compared to August 2024 (based on the same channel perimeter). The company also strengthened its position in prime time, recording an 8.7% share and confirming itself as the third-largest national broadcaster in both total day and prime time viewing.

NOVE Posts Best August Ever
NOVE delivered its best August performance to date with a 2.6% share in total day viewing (+11% vs 2024), fueled by an outstanding prime time share of 3.0% (+15% vs 2024), securing 8th place among all national channels. Key contributors included the strong access prime programming of The Cage and the broadcast of high-profile football friendlies featuring Inter and Juventus.

Real Time Strengthens Among Female Audiences
With over 2% total day share, Real Time maintained its 10th place among national channels. On the female target, the channel rose to 4th place with a 4.1% share, marking a +7% year-on-year increase.

Food Network Reaches All-Time High
Food Network achieved the best month in its history, climbing to 0.9% share (+18% vs August 2024).

DMAX posted a strong 1.2% share (+3% vs 2024).

Giallo delivered excellent growth, reaching 1.1% share (+19% vs 2024).

HGTV also saw robust momentum, closing the month at 0.6% share (+15% vs 2024).

Children’s channels K2 and Frisbee registered a combined 18.4% share among viewers aged 4–10, marking an impressive +34% increase year-on-year.