People

Producer and presenter Riccardo Pasini has announced the launch of Ora Qui, Ora Là, a new travel format designed for simultaneous distribution across television, YouTube, and social media. The project aims to update the way travel content is presented, adapting it to both traditional broadcast and digital platforms.

The programme will debut on La7 on Sunday, August 31, 2025, followed by an extended version on YouTube from September 1 at 12:00 CET. The same day will also mark the start of short-form content distribution across Facebook, TikTok, and Instagram, under the profile @oraqui_orala.

Ora Qui, Ora Là is structured to blend the editorial approach of television with the immediacy and variety typical of social networks. Each episode features a “Voi Siete Qui” table where five experienced travellers — including Pasini, who has visited more than 70 countries — discuss and share personal experiences on a specific theme. Contributors include content creators, reporters, and travel enthusiasts.

The format is divided into three thematic segments in which in-studio discussions alternate with field footage, aiming to create a continuous flow of images and narration. According to the production team, the television broadcast is designed to inspire viewers, the YouTube version offers additional depth, and the social media content is intended to encourage sharing and interaction.

The theme of the premiere episode, “Sospesi” (“Suspended”), will take viewers from a hot air balloon safari in Africa to treehouse stays in Laos, from an elevated art gallery in New York City to paragliding over Lake Maggiore. All experiences will be presented through first-hand accounts from the travellers involved.

The production has partnered with Trenord, Honor (featuring the Honor 400 5G smartphone), and Constance Hotels and Resorts for the first episode. Featured travellers include Luca Ferraina (@PianetaFerra), Martina Califano and Giorgio Pirola (@InViaggioColTubo), and Zaira Magliozzi (@ZairaMagliozzi).

Ora Qui, Ora Là is produced by Prodotto, fattori di videoevoluzione, written with Elisabetta Pina, directed by Ciro Tomaiuoli, with cinematography by Daniele Furini, and editing and graphics by Renato Meroni (MovieKit).