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Prime Video Unveils New Slate of Italian Originals in Rome: Entertainment and Fiction Highlights

Prime Video Unveils New Slate of Italian Originals in Rome: Entertainment and Fiction Highlights
On Thursday, July 10, Prime Video hosted its annual presentation in Rome, unveiling a robust and diverse lineup of upcoming Italian Originals across film, series, and unscripted entertainment. Viktoria Wasilewski, Country Manager of Prime Video Italy, emphasized the platform’s growing investment in Italy: “The selection of titles presented today embodies the essence of our ambitious vision for Prime Video in Italy. Our mission is to constantly innovate to create customizable entertainment, where local narrative excellence dialogues with the most prestigious international productions.”

Key highlights from the event included both fiction and entertainment, along with major announcements such as the addition of NBA games to Prime Video's sports offerings in Italy, alongside the UEFA Champions League.

ENTERTAINMENT (SHOWS & UNSCRIPTED)
Holiday Crush (NEW)

A feel-good, hybrid reality and commentary show starring The Jackal (Fabio Balsamo, Gianluca Fru, Aurora Leone, Ciro Priello), who follow a group of young travelers embarking on a dream vacation. Blending humor with heartfelt reflection, the series is produced by Casta Diva and premieres September 4, 2025.

The Traitors Italia (NEW)
The Italian adaptation of the award-winning psychological reality format makes its debut in Fall 2025. Hosted by Alessia Marcuzzi and featuring a celebrity cast, the show blends alliances, betrayals, and strategic deception. Produced by Fremantle Italia.

Roast in Peace (NEW)
An irreverent comedy game show where comedians roast deceased celebrities in a mock funeral setting. The cast includes Stefano Rapone, Edoardo Ferrario, and Michela Giraud as the host. Produced by Stand By Me for Prime Video, launching Fall 2025.

Red Carpet – Vip al tappeto S2

The zany game show returns, where three teams of bodyguards must guide celebrities down a continuously unrolling red carpet. Based on a Nippon TV format, Season 2 is produced by Blu Yazmine and premieres in 2026.

LOL: Chi ride è fuori S6

The hit comedy survival show returns for its sixth season with ten new comedians competing to stay serious for six hours. Produced by Endemol Shine Italy, premiering worldwide in 2026.

LOL: Halloween Special
A spooky twist on the popular LOL format reunites past contestants in a special Halloween episode. This mini-season will air in three parts on Halloween 2026.

FICTION (MOVIES & SERIES)
MOVIES
Ministry of Love
(Il Ministero dell'Amore)
A surreal romantic comedy starring Pif and Alessandra Mastronardi. Written and directed by Giacomo Ciarrapico and Luca Vendruscolo, the film imagines a man governed by an internal Council of Ministers representing his emotions. Co-produced by Ideacinema and Amazon MGM Studios.

Ancora più Sexy
A sequel to Pensati Sexy, this rom-com sees Diana Del Bufalo’s Maddalena facing love, doubts, and adult film star Valentina Nappi—again. Directed by Michela Andreozzi, coming exclusively to Prime Video in 2026.

Mrs. Christmas
Santa Claus disappears in the middle of a personal crisis, and it’s up to his wife (Luisa Ranieri) to save Christmas. Co-starring Alessandro Gassmann and Caterina Murino, the comedy launches in November 2025.

No Place To Be Single (Non è un paese per single)
Adapted from Felicia Kingsley’s bestseller, this romantic comedy stars Matilde Gioli and Cristiano Caccamo. Set in a quaint Tuscan town, the film explores rekindled love and second chances. Coming in 2026.

Love Me, Love Me – Cuori Magnetici
Based on the Wattpad hit by Stefania S., this young adult drama follows June, a teen torn between a dangerous bully and a model student in an elite Italian school. Directed by Roger Kumble, arriving in 2026.

SERIES
Italian Postcards

From Oscar-winning director Jessica Yu comes a fish-out-of-water dramedy about Mia, a spoiled New York heiress sent to Palermo to work in real estate. Co-produced by Gaumont Italia, production begins soon.

Fading Gigolò – Season 2
Christian De Sica and Pietro Sermonti return as the unconventional father-son duo, now joined by Sabrina Ferilli and Gianmarco Tognazzi. Produced by Lucky Red, the second season arrives in 2026.

SPORTS
Prime Video also announced a major sports expansion:
The NBA is coming to Prime Video Italy this fall, joining the platform’s UEFA Champions League coverage, further strengthening its appeal to sports fans.
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