Format

All3Media International has announced its first local format licenses in Latin America via an agreement with NBCUniversal International Networks & Direct To Consumer (NBCUIN & DTC) Latin America for The Traitors. Under the deal, NBCUIN & DTC Latin America has acquired the rights to produce local versions of the hit reality competition format in Brazil and Mexico.
This deal reinforces The Traitors' status as a global format phenomenon, with Latin America joining a roster of over 30 territories that have commissioned local versions. With the addition of Brazil and Mexico, the format has been licensed across six continents, continuing its rapid international expansion.
Launched initially on RTL 4 in the Netherlands in 2021, The Traitors has captivated audiences worldwide with its unique blend of psychological gameplay, strategy, and suspense. Its international appeal is further underscored by the strong demand for both format rights and finished tape across key global markets.
Yari Torries, VP LATAM & U.S. Hispanic at All3Media International, commented, “I’m thrilled that NBCUniversal are the first partner to bring not one, but two local adaptations of The Traitors to Latin America. We have every confidence the brilliant teams there will deliver dramatic, addictive, and immersive versions of The Traitors that will captivate audiences across the region — and beyond.”
“The Traitors is a standout global format, and we're excited to bring local versions to Brazil and Mexico. With Universal+ Latin America already home of the U.S. version of The Traitors across the region, these new adaptations will deepen the impact of Universal+ with audiences across the region,” said Khris Lorenzo, SVP, Content & Acquisitions, NBCUniversal International Networks & DTC Latin America.
The agreement follows NBCUIN & DTC Latin America’s previous acquisition of all three seasons of the multi-Emmy-winning U.S. version of The Traitors, which audiences and critics across the region have widely praised.
The Traitors format was created in the Netherlands by IDTV, an All3Media company, The Traitors (Dutch title: De Verraders) was created and developed by IDTV and POSVIDEO, in cooperation with RTL Creative Unit.